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Issue 20
March 2009
Literally Literal
The common misuse of the word "literally" is a pet peeve of The Awkward Adverb (shared by many other people). The word is a useful tool to clarify that a potentially metaphorical phrase is indeed not metaphorical. Consider for example, "I was riding my bicycle through the park when I was yelled at by some clown, literally." Here,"literally" stresses that the yeller was not some generic loudmouth but a person adorned with white greasepaint, a pink wig, polka dots, and comically oversized shoes. Or if someone announces he is "starving to death, literally," that person should be provided medical attention, not a slice of pizza.
All too often, however, people use "literally" as an intensifier, which leads to some disarming imagery. During a February stimulus debate, one Republican representative proclaimed, "We're literally flying blind." We assume he then rushed to the Congressional microphone and made an urgent call for a sighted pilot. And Vice President Biden recently announced, "This is a monumental project, but it's doable. It's about getting the money out in 18 months, to literally dropkick us out of this recession." In actuality, a project involving the dropkicking of 300 million Americans would be beyond monumental, not to mention quite painful.
About this E-mail
The Awkward Adverb, an e-mail newsletter sent out once a month, highlights English-language flaws that have appeared on a sign, in print, on the Web, or anywhere in the public sphere. It may address grammatical errors, careless usage, bothersome buzzwords, punctuation problems, misspellings, or confusing writing in general.
Subscribers are encouraged to submit their findings for future editions of The Awkward Adverb by responding to this e-mail. Archived past issues of the newsletter are located here.
Action Copy, the publisher of The Awkward Adverb, is the business name for New Orleans-based freelance writer Henry Alpert, who works with businesses, ad agencies, and graphic design firms on a wide array of writing projects. For more information about Action Copy's services, visit action-copy.com.
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