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Issue 1
August 2007
You Can "Quote" Me on That
Here at The Awkward Adverb, it irks us when we see quotation marks used for emphasis (or used for no apparent reason whatsoever). After all, the point of quotation marks is to signify that the words in quotes were originally said by someone else. The signs in the photos below make us ask: Who said "curb"? Who said "U"? And who so eloquently coined the phrase: "Park at Your Own Risk"?
About this E-mail
The Awkward Adverb, an e-mail newsletter sent out once a month, highlights English-language flaws that have appeared on a sign, in print, on the Web, or anywhere in the public sphere. It may address grammatical errors, careless usage, bothersome buzzwords, punctuation problems, misspellings, or confusing writing in general.
Subscribers are encouraged to submit their findings for future editions of The Awkward Adverb by responding to this e-mail. Archived past issues of the newsletter are located here.
Henry Alpert, editor of The Awkward Adverb, is a New Orleans-based copywriter and business writer who works with businesses, ad agencies, and graphic design firms on a wide array of writing projects. For more information about his services, visit action-copy.com.
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